Your Fractional Head of Digital

Not every business needs (or can justify) a full-time Head of Digital, but many need the experience

Who is it for?

This service is designed for businesses that:

Are scaling and need digital leadership
Have multiple agencies but no one steering the ship
Want better ROI and clearer accountability from digital spend
Have an in-house team that needs strategic guidance
Are between hires or not ready for a full-time Head of Digital

As a Fractional Head of Digital, I provide digital leadership on a flexible basis. You get strategic direction, hands-on oversight, and commercial accountability across your entire digital marketing ecosystem, without the cost or commitment of a permanent hire.

I act as an extension of your leadership team, owning the thinking, direction, and performance of digital marketing.

What do you get?

Team & Agency Leadership

Many businesses struggle not because of poor agencies or teams, but because no clear ownership.

Manage and align agencies against business goals
Act as a senior escalation point
Support and mentor internal marketing teams
Ensure everyone is working to a single, joined-up plan

This removes friction, duplication, and wasted spend.

Budget Ownership & Commercial Drive

I bring senior-level commercial discipline to digital marketing.

That means:

Smarter budget allocation
Fewer vanity metrics
Clear prioritisation
Decisions based on business impact, not trends

Digital becomes an investment — not a cost centre.

Performance, Accountability & ROI

Digital activity should be measurable, explainable, and profitable.

We will:

Define meaningful KPIs
Interpret performance data (not just reporting it)
Turn insight into action
Challenge underperformance and scaling what works

You’ll always know what’s working, what isn’t, and why.

Digital Strategy & Direction

We define with you a clear, commercially focused digital strategy aligned to your business goals — across acquisition, conversion, retention, and growth.

This typically covers:

Channel strategy (SEO, PPC, paid social, CRO, email, content)
Budget allocation and prioritisation
Short- and long-term growth planning
Identifying gaps, risks, and opportunities

Why XBP Digital

I work at the intersection of strategy, performance, and pragmatism.
You’re not getting generic advice or mindless execution, you’re getting senior digital leadership grounded in real-world delivery, commercial outcomes, and clarity.

Let’s talk about how performance marketing can drive real results. I look forward to learning about your business.