Privacy Policy
Last updated: 7 May 2026
Your Business Machine Ltd. respects your privacy and is committed to protecting your personal data.
1. Who we are
Your Business Machine Ltd. is the data controller for the personal data collected through this website.
For any privacy questions, contact:
Email: xavi@xbpdigital.com
2. What personal data we collect
We may collect the following information when you contact us or use this website:
Your name
Your email address
Your company name
Any information you choose to include in a message or enquiry
Basic website usage data, such as pages visited, device type or browser type.
We do not knowingly collect sensitive personal data through this website.
3. How we use your personal data
We use your personal data to:
Respond to your enquiries
Provide information about our services
Manage client or prospective client relationships
Improve the website and understand how it is used
Meet legal, tax or regulatory obligations
Marketing (with consent): If you subscribe to newsletters or email updates, we will only use your email to send you relevant information. You can withdraw this consent at any time.
Site analytics: We use analytics tools (like Google Analytics) to learn how our site is used. This helps us improve our content and services.
In all cases, we follow data protection principles: we use data fairly and lawfully, only for stated purposes, and keep it secure. We will never sell your personal data. When we share information, it is only with trusted service providers (for example, our web host, email platform, or analytics provider) who process data on our behalf.
4. Our lawful basis for using your data
We process your personal data under one or more of the following lawful bases:
Legitimate interests — to respond to enquiries, run our business, improve our services and communicate with potential clients.
Contract — where processing is necessary to provide services or take steps before entering into a contract.
Legal obligation — where we need to keep records for tax, accounting or legal reasons.
Consent — where required, for example for certain cookies or marketing communications.
5. Cookies and analytics
We use cookies and similar technologies to make the website work and to analyse how visitors use it. Our cookie banner will tell you about these cookies and get your consent before setting non-essential cookies, and our Cookie Policy explains what cookies we use and why. Essential cookies (e.g. to keep you logged in) do not require consent, but we still explain them.
Your data retention and transfers
We keep your personal data only as long as needed for the purposes above or to comply with legal requirements. For example, we typically keep contact details until a project is finished or our last communication. If you ask, we will explain how long your data is kept. We do not transfer your data to countries outside the UK/EU without ensuring appropriate safeguards (for example, our email or analytics providers comply with UK rules).
6. Who we share your data with
We may share personal data with trusted service providers who help us run the website and business, such as:
Email tools
Professional advisers, such as accountants or legal advisers.
We do not sell your personal data.
7. How long we keep your data
We only keep personal data for as long as necessary.
As a general guide:
Enquiry data is usually kept for up to 12 months.
Client and financial records may be kept for up to 6 years where required for tax or accounting purposes.
Marketing consent records are kept until you unsubscribe or withdraw consent.
8. Your rights
Under UK data protection law, you have rights including the right to:
Access the personal data we hold about you
Ask us to correct inaccurate data
Ask us to delete your data
Object to how we use your data
Ask us to restrict processing
Withdraw consent where we rely on consent
Complain to the Information Commissioner’s Office
The ICO expects privacy information to be clear, accessible, and to explain purposes, retention periods and sharing. (ICO)
9. Complaints
If you have a concern about how we use your personal data, please contact us first at:
You also have the right to complain to the UK Information Commissioner’s Office.
10. Changes to this policy
We may update this policy from time to time. The latest version will always be available on this page.